What is it?
Permanent Hair Straightening removes your wavy curls permanently using
chemical treatments to give you Straight flowing hair without using a
styler daily. Though there are several ways of doing this, the following
2 steps are integral to this process:
a. Salons first use a sodium based product on your hair to break the Kertain structure and make it more manageable.
b. Secondly, an oxidant that helps to neutralize the keratin action is
added to set the fibers of your hair in the desired shape.
What is keratin?
Keratin is the natural protein in our Hair. It is also present in our
Teeth and Nails. It helps our Hair by keeping it straight and shiny. As
the protein content decreases with an unbalanced diet and age, Keratin
levels will decrease. Consequently, our hair becomes frizzy, tangled and
dry. To get sleek hair we need to replace the protein content in our
hair. A treatment based on this process is called “Brazilian Blowout”.